Hi, I’m Erin — nice to “meet” you!

I spent nearly two decades in the trenches of creative + marketing for Fortune 50 brands. And here’s what I learned:

I’m not meant for a single “lane”.

I know and love almost every part of the creative development process.

From branding and event decor to writing and layout design, I’m passionate about it all.

And my nearly “one stop shop” expertise can be an asset for you. I love helping small ideas make it big. I’ll quickly see — and get excited about — your potential.

I’m a “visionary” whose mind works in mood boards. But I can also drill down into executional details. My skillsets encompass almost every aspect of branding and creative conception. I love how fine-tuned details ladder up to a cohesive strategy/look & feel to create a compelling whole.

I’m a maximizer, collaborator and communicator by nature. I want what we work on to be as BIG as it can be. We’ll share a mutual investment in it. And I’ll be open and transparent along the way.

When creative’s on the table, the door is wide open for opinions. But opinions won’t propel you or your brand forward — only a solid strategy will. What do you want your users/customers/guests to do, think, and feel? How do you want to change their behavior? What do you want them to remember?

I’ll help you identify your audience, unique positioning and objectives and translate them into effective creative that changes behavior and inspires your target audience to choose you — or simply make your space convey exactly what you’ve always wanted it to.

Whether you need a new or refreshed brand identity/brand guide, are looking for website copy, or need floral or interior design, I’d be honored to partner with you. We can start from scratch or pick up where you left off.

When I’m not working on a creative project, you’ll find me traveling/adventuring outdoors, hiking with my dog, spending time with my two daughters, watching football (SKOL!), doing yoga or volunteering at a local animal rescue.