I’m Erin — nice to “meet” you!

I spent over two decades in the trenches of creative/marketing for Fortune 50 brands. And here’s what I learned:

I’m not meant for a single “lane”.

I have a passion for so many parts of creative development—especially shaping a central vision/theme for execution across spaces & (marketing) channels. I think in “big picture” color palettes, copy tone, design systems and mood boards. I create with cohesion and consistency in mind.

I’ve always seen the potential of an idea, brand, event or space long before it’s transformative end result. Based on brand/client/personal goals, I could quickly develop a vision in my head. Knowing this visionary strength was a gap for so many people and companies, I decided to venture out on my own to help great people make their big ideas even bigger.

I’m a unique hybrid of strategic (the deep understanding of business/personal objectives) + creative (aesthetically beautiful end results rooted in design fundamentals).

Whether you’re planning a wedding, launching a new brand/business, or prepping for a big corporate event, I’d be honored to to tell your brand, client or personal story and craft a unique and unforgettable vision. (I can even execute that vision through floral design, space/set styling and general creative direction.)

If you’re not sure where to start, send me a note!

While working with me, you can expect a kind, collaborative and thoughtful human who’s just as invested in your brand, project or event’s success as you are.

When I’m not working on something creative, you’ll find me outdoors, with my two beautiful daughters (they inspire everything I do), cheering on the Vikings, doing yoga, writing or volunteering at a local animal rescue. I’m a huge animal lover and advocate.