I’m Erin — nice to “meet” you!

I spent over two decades in the trenches of creative & marketing for Fortune 50 brands. And here’s what I learned:

I’m not meant for a single “lane”.

I’m passionate about so many parts of creative development—especially shaping how a central vision/theme comes to life. I think in big picture color palettes, copy tone, design systems and mood boards. I create with cohesion and consistency in mind.

I’ve always seen potential (in brands, ideas, spaces and places) long before the end result. I could clearly see a vision in my head after understanding goals and objectives. Knowing this creative/visionary strength was a gap for so many people and small businesses, I decided to venture out on my own to help make people’s events, ideas and brands become big.

I thrive at the intersection of strategic + creative; I know every “piece and part” should feel connected, but not like “matching luggage”.

Whether you’re planning a wedding, launching a new brand/business, or prepping for a big corporate event, I’d be honored to define and shape your business or personal story.

Send me a note to get started!

While working with me, you can expect a kind, collaborative and thoughtful partnership.

When I’m not working on something creative, I’m usually outdoors, spending time with my two beautiful daughters (they inspire everything I do!), doing yoga or volunteering at a local animal rescue.