I’m Erin — nice to “meet” you!

I’ve spent over two decades in the trenches of creative/marketing for Fortune 50 brands. And here’s what I learned:

I’m not meant for a single “lane”.

I’ve learned about—and love—so many parts of creative development; especially a concept/vision. Whether it’s a brand, event or marketing campaign, I enjoy shaping how a central theme shows up across individual spaces/channels. I think in “big picture” color palettes, copy tone, design systems and mood boards.

I’ve always seen the potential of an idea, message or space long before its visual transformation ever occurs. My lead strength is “Maximizer”—I want whatever I impact to be as BIG and amazing as it can be!

My core “wheelhouse” is flowers. After decades of love for gardening and design, I finally put my passion into action. I started by creating beautiful memories for friends and family on the day of their dreams—they were all so thrilled by the result(s) that soon my business was booming!

I also enjoy coaching and consulting small businesses (branding/brand strategy, digital & social best practices and signage/space planning). I have extensive, hands-on experience in writing and design, too, so I’m not afraid to push pixels or chop commas.

Whether you need to understand your brand’s unique positioning, are looking for website copy, or would like styling or floral design for an upcoming event, I’d be honored to partner with you!

Send me a note (scroll down to see the form).

While working with me, you can expect a kind, collaborative and thoughtful human who’s just as invested in your brand, project or event’s success as you are.

When I’m not working on something creative, you’ll find me outdoors, with my two beautiful daughters (they inspire everything I do!), watching football (SKOL!), doing yoga, writing or volunteering at a local animal rescue. I’m a huge animal lover and advocate.