I’m Erin — nice to “meet” you!

I spent over two decades in the trenches of creative & marketing for Fortune 50 brands. And here’s what I learned:

I’m not meant for a single “lane”.

I’m passionate about so many parts of creative and brand development—especially brand strategy and shaping a central vision. I think in big picture color palettes, copy tone, design systems and mood boards. I tailor every creative component to a target audience end goal and create with cohesion and consistency in mind.

I’ve always been a “visionary” person; once I understand a brand/company/person’s objectives, I can clearly carve a creative approach that meets those needs. I identify potential quickly and with conviction. Knowing this strength is a gap for so many new and emerging businesses, I decided to offer freelancing services to help make small brands big.

I thrive at the intersection of strategy + creative theme —omnichannel marketing campaigns (digital, print, signage/space) and brand guidelines are my wheelhouse! I can help you position your service/product to stand apart from the competition, develop your unique creative brand guidelines, write your mission statement and/or even land the perfect color palette.

Whatever you’re building, I’d be honored to be a part of it.

Send me a note to get started!

When I’m not working on something creative, I’m usually outdoors, with my two amazing daughters, doing yoga, cheering on the Vikings (SKOL!) or volunteering at a local animal rescue. I’m a huge animal lover and advocate. (I just may have been a dog in a former life…)