I’m Erin — nice to “meet” you!

I spent over two decades in the trenches of creative & marketing for Fortune 50 brands. And here’s what I learned:

I’m not meant for a single “lane”.

I’m passionate about so many parts of creative development—especially shaping how a central vision/theme comes to life. I think in “big picture”: color palettes, copy tone, design systems and mood boards. I create with cohesion and consistency in mind.

I’ve always seen potential—in brands, ideas, spaces and places—long before the end result. Based on brand/client or personal goals, I could clearly see a vision in my head. Knowing this creative/visionary strength was a gap for so many people and small businesses, I decided to venture out on my own to help make people’s events, ideas and brands become big.

I thrive at the intersection of strategic intent (understanding objectives) + creative thematic (a beautiful, cohesive aesthetic). I want every “piece and part” to feel connected, yet not feel like “matching luggage”.

Whether you’re planning a wedding, launching a new brand/business, or prepping for a big corporate event, I’d be honored to help tell your brand, client or personal story.

Send me a note!

While working with me, you can expect a collaborative and thoughtful experience—I’ll be just as invested in your brand, project or event’s success as you are.

When I’m not working on something creative, you’ll find me outdoors, with my two beautiful daughters (they inspire everything I do!), cheering on the Vikings, doing yoga, writing or volunteering at a local animal rescue.