I’m Erin — nice to “meet” you!

I’ve spent over two decades in the trenches of creative/marketing for Fortune 50 brands. And here’s what I learned:

I’m not meant for a single “lane”.

I’ve learned about—and love—so many parts of creative development; especially a concept/vision. Whether it’s a brand, event or marketing campaign, I enjoy shaping how a central theme shows up across individual spaces/channels. I think in “big picture” color palettes, copy tone, design systems and mood boards.

I’ve always seen the potential of an idea, message or space long before its visual transformation ever occurs. My lead strength is “Maximizer”—I want whatever I impact to be as BIG and amazing as it can be!

My core “wheelhouse” is floral design. After decades of love for gardening and design, I finally put my passion into action. I started by helping friends and family shape the day of their dreams—they were all so thrilled by the result(s) that soon, my business was booming!

I also enjoy coaching and consulting small businesses (branding/brand strategy, digital & social best practices and signage/store space). I have extensive, hands-on experience in writing and design, too, so I’m not afraid to push pixels or chop commas.

Whether you need to understand your brand’s unique positioning, are looking for website copy, or would like floral design for an upcoming event, I’d be honored to partner with you! Please send me a note with your inquiry.

In working with me you can expect a kind, collaborative and thoughtful human who’s just as invested in your brand, project or event’s success as you.

When I’m not working on something creative, you’ll find me outdoors, with my two beautiful daughters, watching football (SKOL!), doing yoga, writing or volunteering at a local animal rescue.