I’m Erin — it’s nice to “meet” you!

I’ve spent over two decades in the trenches of creative marketing for Fortune 50 brands. And here’s what I learned:

I’m not meant for a single “lane”.

I learned about—and love— so many parts of creative development; especially conceptual/visionary work. Whether it’s a brand, event or marketing campaign strategy, I enjoy shaping how a theme shows up across individual spaces and channels. I think in “big picture” color palettes, copy tone, design systems and mood boards.

I’ve always seen the potential of an idea, message or space long before its visual transformation ever occurs. My lead strength is “Maximizer”—I want whatever I impact to be as BIG and amazing as it can be!

After decades of love for gardening and design, I finally put my passion into action and helped friends and family shape the day of their dreams through floral design. And my floral/styling business was born.

My core “wheelhouse” is floral design, set design and general event design. But I can also push pixels and chop commas! I have extensive experience in writing and layout design, too.

Whether you need new brand guidelines, website storytelling copy, or floral design for an event, I’d be honored to partner with you! Let’s connect to see if we’re a fit.

You can expect to meet and partner with a kind, collaborative and flexible human who’s invested in your brand, project or event’s success as much as you are.

When I’m not working on something creative, you’ll find me outdoors, with my two beautiful daughters, watching football (SKOL!), doing yoga, writing or volunteering at a local animal rescue/fostering furry friends.