I’m Erin — nice to “meet” you!

I spent over two decades in the trenches of creative & marketing for Fortune 50 brands. And here’s what I learned:

I’m not meant for a single “lane”.

I’m passionate about so many parts of creative development—especially shaping a central vision/theme for execution in spaces & (marketing) channels. I think in big picture color palettes, copy tone, design systems and mood boards. I create with cohesion and consistency in mind.

I’ve always seen potential long before a transformative end result. Based on brand/client/personal goals, I could clearly develop a vision in my head. Knowing this creative & visionary strength was a gap for so many people and small businesses, I decided to venture out on my own to help make small ideas and brands become big.

I thrive at the intersection of strategic intent (a deep understanding of objectives) + creative thematic (an aesthetically beautiful, cohesive end result). I’m a unique hybrid who combines creativity with the strategic ability to make a vision come to fruition.

Whether you’re planning a wedding, launching a new brand/business, or prepping for a big corporate event, I’d be honored to help tell your brand, client or personal story.

Are you also looking for execution? I can turn a vision into reality via floral design and space/set styling—I can also assist with writing.

If you’re not sure where to start, send me a note!

While working with me, you can expect a collaborative and thoughtful experience—I’ll be just as invested in your brand, project or event’s success as you are.

When I’m not working on something creative, you’ll find me outdoors, with my two beautiful daughters (they inspire everything I do!), cheering on the Vikings, doing yoga, writing or volunteering at a local animal rescue. I’m a huge animal lover and advocate.