I’m Erin — nice to “meet” you!

I spent over two decades in the trenches of creative & marketing for Fortune 50 brands. And here’s what I learned:

I’m not meant for a single “lane”.

I’m passionate about so many parts of creative and brand development—especially shaping how brand strategy/positioning and a central vision/theme comes to life. I think in big picture color palettes, copy tone, design systems and mood boards. I ladder to a target audience. I create with cohesion and consistency in mind.

I’ve always seen the potential in people, brands, ideas, and spaces long before an end result; I could clearly carve a visionary path in my head once I understood objectives. Knowing this strength was a gap for so many new and emerging businesses, I decided to venture out on my own to help make small brands make it big.

I thrive at the intersection of strategic + creative—omnichannel marketing campaigns (digital, print, signage/space) and brand strategy are my wheelhouse! I can help you position your service/product to stand apart from the competition, flesh out your creative brand guidelines, write your mission statement and even land a color palette.

Whatever you’re building, I’d be honored to be a part of it.

Send me a note to get started!

While working with me, you can expect a kind, collaborative and thoughtful partnership.

When I’m not working on something creative, I’m usually outdoors, with my two beautiful daughters, doing yoga, cheering on the Vikings (SKOL!) or volunteering at a local animal rescue. I’m a huge animal lover and advocate.