Target involved me in a Beta test “paperless” weekly ad with highly inspirational, curated product stories meant to drive conversion. Writing for this (millennial) audience needed to be conversational. Punchy. And flawlessly on-brand.

Users visiting the experience were well into the purchase funnel; copy needed to quickly convey product benefits within limited character counts and tight space constraints.

Below is a sampling of writing from the home decor and cold & flu product stories.