Midwest Animal Rescue & Services (MARS) needed to “build their bench” of fosters after seeing a drastic decline. Through my discovery, I learned there were many barriers to considering fostering an animal.
This created the central strategy for the campaign: dispelling common myths and misconceptions. Although rescue as a whole is in a state of crisis, this campaign isn’t about desperation. It’s about empowering people to save a life.

Foster brochure (front & back)

Social (IG+FB Carousel & Stories)