Nailing a nutty persona.
I was approached by a savvy new business owner who needed help building her brand: a unique line of handcrafted pistachio butters.
I developed the Nuttinosh voice, guided messaging strategy across channels, and managed all social platform content creation.
This resulted in a memorable, consistent brand presence across all campaign elements.
Package Design: Jim Davis, MindSpark Creative
Website and Product Copy
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Roasted Pistachio Butter
True to the original, our Roasted Pistachio Butter is pure, simple, and unaltered. We honor the incredible flavor of the world’s favorite nut by lightly roasting it to enhance its flavor and retain optimal nutritional integrity. This nut butter is a healthier alternative to traditional peanut butter or almond butter. Enjoy it with crackers, bread, cakes, muffins, cookies, and on bagels — or spread it on your next sandwich. This perfect spread is a pantry must-have!
Paleo | Gluten-free | Dairy-free | No added sugar | Vegan
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Pistachio Date Spread
Delicately sweet and fruity, our unique Pistachio Date Spread will be your favorite new condiment! We’ve combined the incredible flavor of Pistachios with the subtle caramel undertones of real dates and a pinch of warm cardamom to create a spread that’s decadent yet balanced. This versatile spread is great for topping pancakes or toast, mixing into oatmeal or granola, or adding to smoothies. Try it on your next charcuterie board for an especially elevated tasting experience. And of course, enjoy it straight from the jar!
Paleo | Gluten-free | Dairy-free | No added sugar | Vegan
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Pistachio Butter with Sea Salt
This butter showcases the delicious flavor of roasted pistachios with just a hint of real sea salt. It’s a match made in culinary heaven! The subtle addition of sea salt gives this butter rich depth and amazing complexity. Our Pistachio butter with sea salt can can complement sweet or savory dishes; flex from sweet to savory; enjoy it with fruit or chocolate, on baked goods or crackers, or as a dip for chips and fries. It’s an easy yet unexpected addition to almost any meal or snack.
Paleo | Gluten-free | Dairy-free | No added sugar | Vegan
Nuttinosh wanted to start a movement fueled by every purchase — a movement to spread the best of humanity.
This little “kindness card” is part of the packaging consumers receive with their orders, inspiring them to pass along a little tidbit of good on that day.
The hashtag #spreaditforward will garner powerful user-generated content to further reinforce the brand’s values of giving back to others.
