Target involved me in the rollout of a high-visibility digital experience to pressure test a paperless weekly ad with inspirational product curations. Writing for the millennial audience needed to be conversational. Punchy. Flawlessly on-brand.

Users visiting these pages were well into the purchase journey — the goal was to turn product interest into conversion (add to cart). Copy needed to convey product benefits within limited character counts and tight space constraints.

Below is a sampling of writing from home decor and cold & flu product stories.