A modern brand refresh that wouldn’t break the bank.
Grace Church (Roseville) needed a brand update to convey their recent transformation; new leadership = new chapter! The refresh had to be financially thoughtful (slower rollout)—the budget couldn’t support a full update to existing materials.
They wanted to appeal to a young family audience while not losing the brand equity & loyalty they'd already established.
The final facelift features a clean hero graphic, a more approachable font and a playful nod—and feels welcoming and modern, just like the brand it represents.
Grace Sub-brands Ecosystem
(Branding for Grace Kids + Grace Child Care)
Host Shirt Design
Previous service host shirts were walking billboards:
The new design is simple and warm — like a handshake at the front door. A witty play on Grace’s tagline, “find Jesus, find hope” amplifies the brand persona.
Sermon Series Content Strategy
(To & Through” & “God Is”)
Graphic design: Dan Clayton
Video editing: Carter Brice
To & Through: Stage Background & Social (IG/FB)
God Is: Opening Video & Social (IG/FB)
New Optimized Website
Development: Ministry Media Group
Brand & Creative Objectives:
Simplified architecture & navigation
More representation & diversity across creative assets
Front door” strategy (the homepage is like arriving at the virtual “welcome mat" of the church)
Updated branding: identity, fonts, color palate, voice/tone
Clean, modern visual approach
Cohesion between digital/social traffic drivers and destinations
Clearer mission, vision and values
New homepage featured an opening video with church family engaging in activities & conversation, along with new fonts, large tagline , all lowercase headlines and three easy paths for the user to explore based on intent.
A crucial aspect of Grace’s new site was the updated brand voice, which leans into three key attributes: warm, welcoming and approachable.
Brand Persona & Voice Application
Brand Voice/Tone Exploration
Brand Voice Application: New Home Page Intro
August 2022 metrics
(first full month after launch):
Website visits +20%
Google profile views +52%
Search +73%
Dwell time + 40%
Exit & bounce rates down considerably
Site Performance