A modern brand refresh that wouldn’t break the bank.
Grace Church (Roseville) needed a brand update to convey their recent transformation; new leadership = new chapter! And the refresh had to be thoughtful—it wasn’t in the budget to fully update existing marketing/materials.
They wanted to appeal to a young family audience while not losing the brand equity & loyalty they'd already established.
The final logo facelift features a clean hero graphic, a more approachable font and a subtle playful nod and feels welcoming and modern — just like the brand it represents.
subbrands ecosystem
Grace Kids + Grace Child Care branding
host shirt design
Previous host shirts were walking billboards:
The new design is simple and warm — like a handshake at the front door.
A witty play on Grace’s tagline, “find Jesus, find hope” amplifies the brand persona.
creation video
Produced for Grace’s Good Friday event to convey the beauty and majesty of God’s creations.
Concept and creative direction: yours truly
Post production: Carter Brice
Social strategy, design and writing: yours truly
Grace was struggling with engagement in Instagram, the platform most closely aligned to their target audience. Stylistically, their feed was densely packed with copy-heavy editorial content that lacked creative cohesion and spec adjustments.
Results with new content strategy and visual approach:
+72 new followers in only five months (Dec 2021 - May 2022)
Increased engagement through likes, comments, shares
Record-setting story click-through rates
Established key traffic drivers to website, new YouTube channel and community outreach partners
Increased event awareness and attendance
New IG Collections to highlight recent events + sermon themes/messages
Cross-platform optimization
Cohesive visual approach across the new website, Instagram and Facebook
content strategy
Historically, sermon series’ elements were developed in silos, creating a lack of cohesion across channels. I led the full team in a holistic strategy kickoff and theme development, resulting in a consistent omnichannel narrative and visual approach.
To & Through: The fundamentals of healthy Christianity
Content strategy, writing and creative direction: yours truly
Graphic design: Dan Clayton
Video editing: Carter Brice
sermon series stage background
God Is: A series about each of God’s attributes
Content strategy, writing and creative direction: yours truly
Graphic design: Dan Clayton
Video editing: Carter Brice
sermon series opening video
new optimized website (Squarespace)
UX, digital strategy, creative direction, writing: yours truly
Development: Ministry Media Group
Objectives:
Simplified architecture & navigation
Representation & diversity across creative assets
Front door strategy: the homepage is like arriving at the virtual “welcome mat" of the church
Updated branding: identity, fonts, color palate, voice/tone
Clean, modern visual approach
Integration of YouTube for sermon videos
Cohesion between digital/social traffic drivers and destinations
SEO & Google analytics/performance integration
Clearer articulation of mission, vision and values
A crucial aspect of Grace’s new site was the updated brand voice, which leans into three key attributes: warm, welcoming and approachable.
brand voice
brand voice application
performance
August 2022 metrics (first full month after the new site launched):
Website visits +20% to 550
Google profile views +52% to 4,356
Search +73% to 2,722
Dwell time + 40%
Exit & bounce rates down considerably