Empowering the life savers.

Midwest Animal Rescue & Services (MARS) needed to “build their bench” of fosters after a drastic decline post-Covid. Through my discovery, I learned there were many barriers to fostering. This defined the central strategy for the campaign: dispelling common myths and misconceptions. Although rescue is still in a state of crisis, this campaign shifted the mentality from desperation to empowerment and inspired everyday humans to make a difference.